Live Nation Electronic Asia Partners With Astralwerks, Capitol Records – Billboard

Live Nation Electronic Asia (LNEA), Live Nation’s Asian electronic dance music division, has entered into a multi-year global licensing and distribution agreement for its recently launched Fabled Records label. The partnership with leading dance label Astralwerks and Capitol Records China is focused on supporting emerging Chinese electronic music and artists.

Per the terms of this partnership, Astralwerks and Capitol Records China will work together on the global release and distribution of Fabled Records artists and projects, with such projects receiving access to Universal Music Group’s international divisions, with global marketing support in China helmed by Capitol Records China and Astralwerks in the rest of the world. UMG launched Astralwerks Asia in 2019 and Capitol Records China earlier this year.

“Greater China dance music has grown tremendously in the past decade, particularly in the live and club sectors of business. It has influenced a lot of artists, adults, and teenagers in Greater China to start listening, engaging and producing dance music,” says Jim Wong, managing director at Live Nation Electronic Asia, Dancing Dragon Management, and head of Fabled Records.

Dancing Dragon, LNEA’s management company, launched in 2019 to meet the rising demand for dance music in China. The roster features Chinese EDM artists and producers including Chace, Beauz, Carta and Yåko, who are also due to release music on the recently launched Fabled Records. Recent releases include the first two singles from Belated Suffocation, the new album from Chinese dance/pop producer Chace out Friday (May 27) along with music from Chinese electronic producers Beauz and Carta. In 2017, Chace became the first Chinese artist to play the main stage at Belgium’s massive electronic music festival, Tomorrowland.

“The recent launch of Capitol Records China, the first Asian division of the iconic label, is dedicated to bringing the best Chinese artists and music creativity to an international stage through explorations of diverse styles and genres,” says Tom Tang, GM of Capitol Records China. “Electronic dance music is something we are actively observing, and has been nothing short of captivating with rapid growth in popularity and scale.”

“Cindy Gu has spent the last two years working tirelessly on the presence of Astralwerks Asia in the region, and this collaboration puts us firmly at the forefront of the burgeoning electronic music scene in China and throughout the continent,” adds Astralwerks president Toby Andrews, who recently appeared on Billboard’s 40 Under 40 list. “We can’t wait to get started working with Fabled Records’s roster of incredible artists.”

Source link

Share this post