B2B music company Songtradr has acquired Musicube, an AI metadata and music search company that helps match music to content and a brand’s target audience.
Using neural networks and proprietary AI, Musicube’s software is delivered via web widgets and an API that offers metadata at scale for labels, publishers, music supervisors and more. It also allows customers to search for tracks, playlists and artists based on audiences, moods, genres, vocal features, instruments and tempo.
With the acquisition, Songtradr expands its portfolio of tech-enabled music solutions, which also include music technology and data companies Tunefind and Pretzel, both of which the company purchased last year, and Jaxsta, which Songtradr invested in back in 2020.
“Musicube has approached audio analysis from an entirely unique perspective and this acquisition accelerates our mission to increase the value and effectiveness of music in content,” said Paul Wiltshire, CEO of Songtradr. He added that Musicube’s team of musicologists and data scientists “understand the power of data and its relationship with music, which ultimately benefits our brand and agency customers as well as music rights holders.”
Wiltshire continued, “In order to have the world’s best B2B music search and recommendation technology, we need premier metadata enrichment technology, which is a key component of the B2B music supply chain. Adding the Musicube technologies, data and extraordinary team to Songtradr will help accelerate our enterprise customer user experience.”
In his own statement, Musicube CEO and founder David Hoga added that the two companies “share a common vision of an artist-friendly music industry, using data to achieve it.”
Along with its acquisitions and investments in the tech space, over the past several years Songtradr has purchased music services companies Massive Music, Big Sync Music and Song Zu.