Yahritza Y Su Esencia Signs With SESAC Latina – Billboard

Emerging regional Mexican trio Yahritza Y Su Esencia has signed a worldwide deal with SESAC Latina, Billboard has learned.

The sibling ensemble, composed of Yahritza, Jairo and Armando Martinez, have now joined a roster that includes chart-topping artists such as Nicky Jam, Edén Muñoz, Christian Nodal, Erika Ender, Manuel Turizo, among others.

“We are very excited to welcome Yahritza y su Esencia to the SESAC Latina family,” Celeste Zendejas, vice president, SESAC Latina, said in a statement. “Their debut single premiered at number one on the Hot Latin Songs Billboard chart, and they are growing into a cultural phenomenon in the Mexican genre. We are honored to be part of their continued success.”

To mark the beginning of their new deal with the performance-rights organization, Yahritza Y Su Esencia — who are signed to indie label Lumbre Music — took the stage to perform “Enamorado” and “Soy El Único” during the 2022 CESAC Latina Music ceremony on June 29.

Their partnership with SESAC Latina comes on the heels of the trio’s unprecedented success that has catapulted them to the top of the Billboard charts. Earlier this year, the self-taught musicians made history this week with the sad sierreño anthem “Soy El Unico” as the track scored a No. 20 entry on the Billboard Hot 100, making the 15-year-old lead singer the youngest Latin performer to enter the all-genre tally.

Additionally, “Soy El Único,” penned by Yahritza at age 13, debuted at No. 1 on the Hot Latin Songs chart (dated April 9). “I don’t write my songs specifically for anyone. I just observe what’s going on around me and I get ideas from it,” she previously told Billboard.

In April, the group — which hails from Yakima, Wash. — dropped their five-track EP, Obsessed, which peaked at No. 1 on Billboard‘s Regional Mexican Albums chart. According to a press release, Yahritza Y Su Esencia is currently working on a full album, set to drop “later this year.”

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